After another lengthy hiatus from blogging, I’m back! Long story short, I got so frustrated with Blogger’s shortcomings and complications, not to mention the general lack of control over my content, that I lost the will to update my old blog. At the same time, I was putting in longer hours at Harmony Institute and volunteering on the side for DataKind, so I didn’t have much to say outside of official channels. That said, my data life has not gone entirely un-blogged:

Why Jekyll?

Recently, life slowed down a bit, so I started exploring my options for building a custom blog / personal website. Wordpress is well-known, actively maintained, and extensively customizable, but it’s slow, bloated, vulnerable to spamming and hacking. Pass. SquareSpace is a slick, drag-and-drop website builder with blogging functionality built-in, but it seems geared towards designer-types with image-rich content to present. Not me. On the other end of the spectrum, there’s always the start-from-scratch approach, but I’m no web developer, and I’d rather spend my time blogging than building the blogging infrastructure.

It didn’t take long for Jekyll to emerge as my preferred option, for a number of reasons:

  • It’s simple: Jekyll automagically converts a directory of specially marked-up text files into a static website. My content lives in files on my local machine rather than a remote database.
  • It’s lightweight: Since the site is static and generated before deployment to a server, it loads much faster and can handle far more traffic than a dynamic site. Plus, the relatively bare-bones HTML+CSS is easier to understand and customize.
  • It’s coder-friendly: Jekyll was built by the folks at GitHub for use by readme-writing coders and tech-savvy bloggers — people like me. Posts are written in Markdown; lists, links, images, quotes, code blocks, and more are all seamlessly integrated into text. I can produce new content entirely from the comfort of my terminal and favorite text editor.
  • It’s free: GitHub provides free hosting (!) for Jekyll blogs in the form of GitHub Pages. My site is just a GitHub repository; version control is intrinsic.

So, I went for it, and before long, I had myself this lovely new website.

Getting Started

I found a few “helpers” for building out Jekyll sites — Octopress, poole, JekyllBootstrap — that provide ready-made templates, themes, and plugins to get you going faster and easier, but I opted to build and customize everything myself because I’m a stubborn workaholic control freak. After reading through much of the documentation, I set up a default site on my computer with the following directory structure:

$ ls -1

When you run Jekyll, it parses markdown files; adds tags, categories, and other properties specified in YAML; and builds pages from layout templates and Liquid code, all of which goes into a _site folder. _config.yml contains site-wide configuration settings used when Jekyll builds the static HTML. As is convention, index.html is the home page of the site, while is a Markdown file that builds into a new “about” page on the site. The _layouts directory contains boilerplate HTML templates into which content will be inserted, while _includes contains small snippets of HTML, such as that for headers and footers. Blog posts go in the _posts folder as individual .md files.

Site content comes in the form of additional pages and blog posts. I threw together a quick bio for the About Me page then began filling my site with content from my old blog. Jekyll has a package for migrating from other blogging systems, but I transcribed all of my old posts into Markdown manually (see: stubborn, workaholic, control freak). In the process, I learned some new tricks in both Markdown and HTML+CSS, so it wasn’t entirely pointless…


The default home page layout featured a simple list of all posts in the blog formatted as [date, blog title]. Super boring. After a lot of tinkering, I settled on a more detailed preview of each post, including the title, publication date, post tags, an optional image thumbnail, and a text excerpt which defaults to the first paragraph in the post. I also split the full list of posts into chunks spread over multiple pages via Jekyll’s pagination functionality. The code looks something like this:

<div class="previews">
  {% for post in paginator.posts %}
  <div class="preview">
    <h1><a href="{{ post.url }}">{{ post.title }}</a></h1>
    <div class="post-meta">
      <div class="post-date">{{ | date: '%Y-%m-%d' }}</div>
      <div class="post-tags">
        {% for tag in post.tags %}
        {% endfor %}
    {{ post.excerpt }}
    <a href="{{ post.url }}">Read More &raquo;</a>
    {% if post.preview_pic %}
      <div class="preview-pic">
        <a href="{{ post.url }}"><img src="{{ post.preview_pic }}"></a>
    {% endif %}
  {% endfor %}

Lines with special syntax such as {% for tag in post.tags %} come from the Liquid template language, which lets you use programming logic and access site/page/post data to dynamically generate the static site structure with Jekyll. Liquid can be frustrating to use and is pretty limited, but I suppose it’s better than nothing.

I also added an Archive page that reproduced the default index page’s full list of blog posts, but included code to emphasize the passage of time by grouping posts by year of publication:

{% assign years = "2014,2013,2012" | split: "," %}
{% for year in years %}
  <h3>{{ year }}</h3>
    {% for post in site.posts %}
      {% assign post_year = | date: "%Y" %}
      {% if post_year == year %}
          <span class="post-meta">{{ | date: "%d %b" }}</span>
          <a href="{{ post.url }}">{{ post.title }}</a>
      {% endif %}
    {% endfor %}
{% endfor %}

I knew that I wanted to enable commenting on my blog posts, and the standard option seemed to be Disqus. Fortunately, they make the setup process very simple, going so far as to provide the complete script needed to add comments to each post. I put this comments.html script in my _includes folder, then added it to the bottom of the _layouts/post.html template:

{% if page.comments %}
  {% include comments.html %}
{% endif %}

With this, I can turn comments on/off for each individual blog post with a simple configuration flag at the top of the post file.

Lastly, I added Google Analytics to my site — it seemed like a good idea to track readership data on my data blog. Almost exactly as with Disqus, I registered my site, saved an automatically generated google_analytics.html script in the _includes folder, then modified the _layouts/default.html template with {% include google_analytics.html %}. Piece of cake.


I could go on and on about how I came to the current design of this site (there were literally dozens of iterations…), but instead I’ll focus on a couple overall aspects.

  • Color: In general, I prefer (almost-)black-on-white content, with shades of gray to demarcate special or distinct regions or elements; color is used sparingly, for emphasis. Standard links are a cornflower blue, while special links — blog titles linking to the full blog content, header links to pages, footer links to my social media accounts — go from black to orchid upon mouseover. The coloring of code blocks was customized to include these two colors, plus a striking green for numbers and orange for strings.
  • Typography: I went with a sans-serif font-family (Helvetica/Arial) throughout because it feels cleaner and more modern to me, and kept the baseline font size somewhat large for readability. I reduced the letter spacing of headlines slightly, to add density and visual weight without relying on bold font, which I save for list item pseudo-headers. As is standard, code blocks and the like use a monospace font. Lastly, I gave my name / site title Burton DeWilde a special font (Serifa) that has a technical but still classic vibe.
  • Iconography: I used the Font Awesome toolkit to incorporate customizable vector icons into my site where clarity and/or brevity is needed. In the site footer, I list links out to my web presence in the form of icons rather than words: email as , Twitter as , and so on. I also supplemented the metadata shown below post titles with icons: for publication date and for tags, in case the content’s meaning wasn’t self-evident.

And that’s how I made this new site! I hope you like it, and I sincerely hope the joy of blogging with Jekyll will keep me coming back with updates.